Kijiji Canada: Stop puppy mills and prohibit the sale of household pets @Kijiji

470,567

The Issue

Cliquez ici pour la version française

**IMPORTANT**

Looking for a pre-loved pet? Contact your local animal rescue groups or search Petfinder.com

Want a purebred dog? Seek a dog breeder who is registered by the Canadian Kennel Club or the Canadian Border Collie Association.

Live in Quebec? Search this regulated government website listing breeders, pet stores, animal pounds and shelters licensed under the Animal Protection Act.

From New Brunswick? Send an email to info@nbspca.ca to verify if breeder has a valid Pet Establishment License.

 

This petition simply wants Kijiji Canada to remove the sale of animals and only promote adoption from registered animal rescue groups and shelters, and the re-homing of family pets (for a small adoption fee).

The idea of a puppy mill is horrifying to animal lovers everywhere. Cruel, cramped, unsanitary breeding facilities that force mothers to produce puppies until they can't anymore.

Many big Canadian pet stores like PetSmart, Petland and PJ’s Pets have taken a stand against mills by stopping pet sales and only promoting adoptions. Twenty Canadian cities have even banned the sale of cats and dogs in pet stores. This is great, as it cuts off a major source of income for puppy mills who used to sell their puppies and kittens in pet stores, and at the same time boosts animal adoptions in shelters and rescue groups and reduces euthanasia of healthy and friendly animals across Canada. But now, there's a much bigger problem: puppy mills and disreputable breeders can sell directly to unsuspecting animal lovers through online classified sites -- like Kijiji.ca.

Kijiji is the most popular classifieds website in Canada, so this petition asks them to simply stop allowing the sale of household pets of any kind including dogs, cats, primates, cage birds, rodents, reptiles, amphibians, and fishes. Online marketplaces Used.ca, OfferUp, BuySellTrade, letgoCanada, Craigslist and Facebook prohibit the sale of animals on their sites. Kijiji could easily do the same.

I doubt sites like Kijiji want to support puppy mills, and backyard breeders, but by allowing pet sales to happen on their sites they are providing a marketplace where these disreputable breeders can profit.  They clearly know about the problem too, because they have guidelines that warn buyers about mills. The problem is it's really easy for unethical breeders to disguise themselves online. Classified sites are unable to distinguish certified, registered, responsible breeders from breeders who, without regard to animal welfare and the buyer, profit from the sale of animals. Consider the animal abuser who managed to post animal ads despite a lifetime ban on the Kijiji site and the comment from the President of Used.ca: “Websites like ours are not qualified or capable of regulating the breeding of pets. » There is no way Kijiji would be able to catch all the bad posts.  If thousands of us send messages to them, I'm sure they'll do the right thing.

According to a recent study published in the Journal of the American Veterinary Medical Association, puppy mills dogs tend to have more psychological and behavioral problems. They lack veterinary care and socialization, and often have or will develop genetic defects, health, or behavior problems due to poor breeding practices, inbreeding, and the deplorable conditions into which these puppies were born. No one wants this - Kijiji included.

7 reasons to stop the commercial sale of animals on online classified sites.

Journal of Veterinary Behavior "Behavioral and psychological outcomes for dogs sold as puppies through pet stores and/or born in commercial breeding establishments: Current knowledge and putative causes."

Craigslist's Policy

Kijiji's Pet Posting Policies

Penn Vet study on pet stores puppies

Humane Canada 2020 Animal Shelter Statistics

Since the ban in Albuquerque, New Mexico, came into effect in 2007, by 2009 there was a shelter adoption increase of 23% and euthanasia decrease of 35% since enacting their ban in 2006. Shelter intakes decreased 6%

avatar of the starter
Barbara La PointePetition StarterFrench Canadian librarian advocating for animal welfare and consumer protection since 2013.

The Decision Makers

Kijiji Canada
Kijiji Canada
Responded
Excerpts from Barbara La Pointe’s correspondence with Kijiji Canada representatives about her petition asking the company to stop puppy mills and prohibit the sale of household pets. Barbara, Petition starter: The commercial sale of animals through Kijiji perpetuates a deeply problematic ecosystem that systematically undermines animal welfare and consumer protection, characterized by: Entrenching unethical breeding practices that prioritize profit over animal health, resulting in genetic vulnerabilities and chronic medical conditions; Creating a pipeline that sustains and financially rewards puppy mills and irresponsible breeding operations; Generating cascading harm to consumers through significant, often unpredictable veterinary expenses that impose substantial financial and emotional burdens; Causing profound personal and professional disruption, with pet owners experiencing diminished workplace productivity and emotional distress when managing the health challenges of animals acquired through Kijiji. Posting policies put in place by Kijiji are good steps toward protecting animal welfare, upholding Canadian laws and keeping our communities safe. The responsible thing to do now is for Kijiji to enforce their posting policies. Puppy mills and unethical breeders may continue to exist even if Kijiji Canada reviews pets ads BEFORE they go live, but at least it would prevent some animals from suffering while reducing the number of individuals and families needlessly scammed. I did a quick search on Kijiji and found ads offering dogs for free, despite Kijiji’s policy stating that dogs and puppies cannot be listed as free. Kijiji does not have a similar policy for cats and kittens, allowing people to give them away for free on your platform. My question to Scott Neil, CEO of Kijiji Canada : Will Kijiji halt commercial animal sales—exclusively promoting adoptions through registered rescue groups and shelters, and family pet rehoming with modest adoption fees—until all provinces and territories mandate license numbers in pet breeder advertisements, following New Brunswick's example? At a minimum, will Kijiji implement human moderation to review pet ads for pet posting policy compliance before publication?” Kijiji Canada: We deeply appreciate the work you do and take concerns about pet rehoming on our platform very seriously. Ensuring that the Pets category remains a safe and responsible space is a top priority for us. This is a complex task given the vast amount of content posted on Kijiji every day, but we are deeply committed to upholding high standards. Our Approach to Safety & Moderation: We have invested heavily in a combination of automated systems, proactive monitoring, and user reporting to help maintain a secure environment: Automated systems: we employ advanced machine learning and filtering tools to scan content as it’s posted, helping detect and remove listings that violate our policies, such as commercial breeding, fraud, or spam. When such content is identified, it can be automatically removed or flagged for further review. User reporting & review: we rely on our user community to help identify and report inappropriate content. When an ad is flagged or we receive a message from community members, the reported content undergoes further review, and appropriate action is taken. Focus On Unethical Breeding & Misuse: We recognize the risks associated with unethical breeding and irresponsible rehoming. That’s why we’ve implemented safeguards to promote responsible pet adoption and to help prevent misconduct, including: Dogs and puppies posted in the Pets section may not be listed as Free. It is important to us that everyone who adopts a dog can afford the care of the animal Allowing listings for free cats, following SPCA guidelines to address shelter overpopulation, but discouraging these listings by not offering a “free” price option for cats during the ad creation process. Insertion fees for all pet rehoming ads, to further promote accountability and discouraging misuse of our platform. One free pet listing per household, limiting excessive listings and supporting a more controlled approach to rehoming. Ongoing Policy Development & Partnerships: Over the years, Kijiji has established meaningful relationships with animal welfare organizations such as the Ontario SPCA and Toronto Humane Society, as well as with law enforcement. These relationships have played a key role in shaping our policies, helping us maintain a safe environment for the Kijiji community. For instance, in collaboration with our partners, we made the decision to disallow terms like “designer” and “teacup” in the Pets category, recognizing that such labels prioritize aesthetics over health considerations. We admire your advocacy for stronger legislation around licensing pet establishments. If the legislation should change, we are committed to reviewing our policies to ensure we comply with legal obligations around…
Dipan Patel
Dipan Patel
Co-CEO at Permira (which owns Kijiji)
Brian Ruder
Brian Ruder
Co-CEO at Permira (which owns Kijiji)
Honorable Lana Popham
Honorable Lana Popham
BC Minister of Agriculture
Honorable Ron Kostyshyn
Honorable Ron Kostyshyn
Manitoba Minister of Agriculture

Supporter Voices

Petition Updates