“Coming soon: updates to your Military and First Responder offer.” 

Lululemon is an iconic Canadian clothing brand of next level quality and customer service. It is a go to place for many athletes, sports and outdoor enthusiasts, and many more. 

Today, October 13th 2021, many Canadians including myself we’re surprised and disappointed. All Military members, First Responders and Healthcare workers subscribed to Lululemon received an email mentioning “ updates “ for our offer for serving this beautiful country. Originally, this offer allowed the member and his family to have access to a 25% discount. Starting October 20th, Lululemon decided to drop the offer to 15%. 

This slight change might not have a big impact financially, but it does have one in our opinion regarding Lululemon and their support to Canada’s heroes. This 25% offer was what made Lululemon standout from other brands offering the 10-15% only to say they had one. This offer legitimately showed how much they cared about our soldiers, healthcare workers, EMS, firefighters, and our policemen. This felt disrespectful from such a highly praised brand. 

Sign this, not because 10% down will put us in the streets, but sign it to make Lululemon realize they need to respect Canada’s Heroes before doing cuts where they shouldn’t even consider it. 

Was this 10% really worth your reputation among Military members, First Responders and healthcare workers?